Ingredient & Technology Illustration System

SITUATION

Thrive Causemetics needed branded visuals to highlight ingredients and proprietary tech on product detail pages (PDPs)

Goal: help customers quickly understand benefits and support brand transparency

TASK

In 4 weeks, create a scalable illustration system for PDPs, with potential to expand into an ingredient glossary

ACTION

I developed a cohesive, hand-drawn illustration style aligned with Thrive’s uplifting brand identity

Created 90+ custom illustrations (2000×2000 px), optimized for clarity, digital use, and consistency

Delivered a well-organized asset library for easy implementation across platforms

RESULT

Illustrations deployed across PDPs (e.g., Defying Gravity Hand Cream) and became the foundation for Thrive’s Ingredient Glossary

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Work praised by leadership:
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“Kaela, these illustrations are gorgeous — I literally got goosebumps at Radiance Spectrum Technology!” — Sr. Editorial Strategist